People buy people
Audience
This course is ideal for delegates who want to explore and develop their understanding of how they impact personally upon the buying decisions made by customers.
Objectives:
By the end of this course, delegates will be able to –
- Understand and list the reasons that people buy people first before they consider buying products or services
- List what customers are looking for in Sales representatives before they will consider buying
- Develop a personal understanding and action plan of why customers will buy from ‘me’
Course Content
- Motives to buy and purchase
- Previous buying decisions
- Attractive and unattractive qualities of the salesperson
- The salespersons image, ‘branding’ and projection onto the customer
- Developing ourselves to meet and exceed our customers expectations
Benefits
- Increased understanding of what motivates customers to buy or not buy on a ‘people first’ basis
- Improved understanding of own impact upon the sales process in order to improve sales performance
- Certificate of completion as a record of professional development